Shanghai, China – October 15–17, 2025.
At this year’s China Toy Expo (CTE), Topbright, the flagship brand of Topbright Animation Corporation, stood out with an immersive booth experience and a wide selection of award-winning educational toys and brand-new product launches.
Inspiring Growth Through Play
Founded in 1989, Topbright Animation Corporation has devoted over three decades to designing educational and STEM-focused toys that make learning joyful and hands-on.
The company’s portfolio brings together three distinctive brands:
-
Topbright offering high-quality wooden educational toys that combine fun and learning.
-
Science Can introducing children to STEM concepts through exploration, creativity, and experimentation.
-
Peekmomo a plush brand that connects emotion and imagination, featuring original IPs such as Seenbobo.
Across all lines, Topbright Animation’s mission remains clear: to empower children’s curiosity, confidence, and creativity through play.
An Immersive Exhibition Experience
At the 2025 China Toy Expo, Topbright presented a beautifully staged, interactive booth that allowed visitors to experience the educational and creative value behind every toy. The space reflected the brand’s belief that true learning happens when children play freely and curiously.
Exhibition Highlights
Smart Piano
A musical innovation featuring light-up keys, wave-motion lighting, and interactive sound feedback that helps children explore rhythm, melody, and creativity in a fun way.
Astronomy Telescope
From the Science Can line, this child-friendly telescope is ergonomically designed for indoor and outdoor exploration, allowing young astronomers to observe and discover the universe anytime.
Student Circuit Kit
A modular STEM learning system that makes building circuits simple and safe. It encourages logical thinking, problem-solving, and confidence through hands-on learning.
Debut of New IP: Seenbobo
This year’s China Toy Expo also marked the debut of Seenbobo, the newest IP under Peekmomo, Topbright Animation’s plush division.
Set within a “Forest Adventure” theme, Seenbobo embodies comfort, nature, and emotional storytelling. With its soft aesthetic and whimsical design, the IP quickly became a highlight of the show drawing attention from families, retailers, and international buyers alike.
Seenbobo represents the company’s next step in merging emotional connection with creative play, expanding the boundaries of what plush toys can express.
About China Toy Expo
The China Toy Expo (CTE) is Asia’s largest professional toy and trendy play exhibition, officially recognized as the “China International Toy Fair” by the Ministry of Commerce. Now in its 22nd year, it serves as a global platform that showcases innovation, design excellence, and manufacturing strength from China’s leading toy companies to the world.
